Comments on: Lowest of the low? http://looka.gumbopages.com/2009/10/18/lowest-of-the-low/ Bia agus deoch, ceol agus craic Fri, 03 Sep 2010 20:44:53 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Tony Harion http://looka.gumbopages.com/2009/10/18/lowest-of-the-low/comment-page-1/#comment-49 Tony Harion Tue, 20 Oct 2009 03:59:55 +0000 http://looka.gumbopages.com/?p=125#comment-49 Diluted vodka - doesn´t sound like a good choice of words even if your market is based on bums. Diluted vodka – doesn´t sound like a good choice of words even if your market is based on bums.

]]> By: Chuck http://looka.gumbopages.com/2009/10/18/lowest-of-the-low/comment-page-1/#comment-39 Chuck Mon, 19 Oct 2009 00:05:18 +0000 http://looka.gumbopages.com/?p=125#comment-39 Interesting comment from my friend John: "It seems like an American imitation of a Russian table vodka... in Russia, vodka is often sold at this proof to be placed on the table and drank with most meals straight with food. A Russian guy once told me he thought Stolichnaya was a funny name for a vodka because it roughly translates into 'table' or something along those lines..." Fascinating. It does make sense, given that Modern Spirits flavored vodkas are 50 proof and meant to be taken with food. I also know that vodka comes out of the column still at a very high proof and is actually diluted to bottle proof ... but I'd never seen someone actually use the term "diluted" on the label as a marketing point! There's an 80 proof Borski sold next to this stuff. I'd be curious to know if the intent of the distillery was for this to be taken with food. My guess is that unless it's a neighborhood with lots of Russians or Eastern Europeans, it's not going to be sipped with meals. $8 for a 1.75l plastic bottle, we're still talkin' sad. :) Interesting comment from my friend John: “It seems like an American imitation of a Russian table vodka… in Russia, vodka is often sold at this proof to be placed on the table and drank with most meals straight with food. A Russian guy once told me he thought Stolichnaya was a funny name for a vodka because it roughly translates into ‘table’ or something along those lines…”

Fascinating. It does make sense, given that Modern Spirits flavored vodkas are 50 proof and meant to be taken with food. I also know that vodka comes out of the column still at a very high proof and is actually diluted to bottle proof … but I’d never seen someone actually use the term “diluted” on the label as a marketing point! There’s an 80 proof Borski sold next to this stuff.

I’d be curious to know if the intent of the distillery was for this to be taken with food. My guess is that unless it’s a neighborhood with lots of Russians or Eastern Europeans, it’s not going to be sipped with meals.

$8 for a 1.75l plastic bottle, we’re still talkin’ sad.
:)

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