I spied this on the liquor shelf of a Rite-Aid drugstore in Santa Monica. It was a brand of bottom-shelf rotgut vodka I’d never seen before — plastic bottle, of course — but then I noticed the brand had two varieties. Regular, and … this.

“Borski Diluted Vodka?” The word “diluted” is actually in the name of the product. Bottom-shelf, plastic-bottle vodkas are a dime a dozen, and I pay no attention to them except this time that extremely odd word “diliuted” caught my eye. And diluted it is, to an ABV of 25% (50 proof). Nice and cheap too, about eight bucks for the 1.75 liter plastic bottle.

This seems to be nothing more than a product manufactured and sold solely for the purpose of getting drunk, cheaply, and without burning your mouth quite so much. To top it off, here’s a video review some guy did of it. (F. Paul Pacult needn’t fear for his job.)

The lamest, saddest booze ever? I’m sure that Thunderbird and all the other bum wines are far nastier than this, but in the category of distilled spirits I’m not sure I’ve seen anything quite as sad.  Flavorwise, I suppose Victory Gin would be worse, though …