Sweet bitters! Angostura reappearing on shelves.
O frabjous day! Calooh! Callay!
Walking into Topline Wine and Spirits in Glendale today, I saw something I hadn’t seen in many months — bottles of Angostura Bitters on the shelf. And there was much rejoicing.
If you’re even the slightest bit of a cocktailian, you’ve noticed the Worldwide Shortage Of Angostura which started kicking in last fall. Rumors flew — the recession killed the company, they were going out of business, we’d never see Angostura again (which would be a horrendous blow to the world of cocktails).
Rachel Maddow, proving once again how she is made of awesome, is a dedicated cocktailian and regularly devotes a portion of her program to cocktails and cocktail issues (tip of the hat to my sister Melissa). She recently featured Angostura on her program, taught the Teeming Masses how to make Champagne Cocktails and Manhattans (I prefer a 2:1 Manhattan ratio myself, especially as I tend to use higher proof whiskey) and not quite so much Ango. To each his or her own tastes, however.
Rachel also had an extensive interview with a couple of nice ladies from Angostura Ltd. who flew in from Trinidad to answer questions about the situation. Here’s the whole segment from The Rachel Maddow Show:
So, the official PR line is … they ran out of bottles and couldn’t get any more from their supplier. Hm.
I’ve read a variety of other stories. According to this Guardian article, Angostura Ltd. (which has been around since 1824) was once owned by Bacardi but was sold in 1997:
The firm is [now] owned by CL Financial, a Caribbean conglomerate hit by a liquidity crisis, prompting an emergency bailout earlier this year by the government of Trinidad and Tobago. CL leveraged Angostura’s profits against a series of acquisitions including a deal to buy control of a Jamaican industrial company, Lascelles deMercado. It was reportedly left with a TT$600m (£57m/US$87.5m) hole in its balance sheet.
Not good.
Interestingly, the PR line seems to be that it was only the bottles, and that production never stopped. However, a representative from Angostura USA was quoted last year as saying that production had actually stopped in June, and it would take a while to resume; you can’t just flip a switch and suddenly make bitters appear.
Whatever the real reason, let us rejoice that Ango is finally back on our shelves. Shall we celebrate with an Old Fashioned?