Sugar’s got what it takes!
Enjoy this full-page advertisement that appeared in the March 4, 1966 issue of TIME magazine, and imagine that appearing today, lo these 43 years later when “sugar” has become a dirty word.
“She needs sugar in her life. For energy.” And that won’t be fattening at all, because she’s so active. And so are you! Right?
“She needs energyless, artificially sweetened foods and beverages like a turtle needs a seat belt.” Well, also they were using saccharine in those days, and saccharine tasted like ass.
“Sugar swings. Serve some.” Just … wow. They actually come right out and say it. Yeah you rite.
I’m convinced. I’m flushing the Splenda! Sugar swings!
Seriously, as the ad says, it’s only 18 calories per teaspoon, not even half of a WeightWatchers point. So put a teaspoon of sugar in your coffee or tea, because it tastes better than the artificial crap. (Remember that a can of soda contains seven to ten teaspoons of sugar, though. Most diet sodas taste like ass to this day, but I do like Coke Zero, especially with a few dashes of Angostura Bitters, Fee’s Aztec Chocolate Bitters or Bittermen’s/The Bitter Truth’s Xocolatl Mole Bitters in it. Mmmm!)
Thanks a million to Mary for emailing this. (No, not the Mary in the ad.)